Creating a new section to your Shopify theme is as easy as 123
Nowadays, there are lots of innovations along our way, and among such innovations is the latest search engine optimization software that had been made in order to make every work of internet marketer easier to work at. We all know that in search engine optimization, there is lots of software that you can be able to use. Each SEO tool was purposely made in order to address the needs of those people who engage in search engine optimizing. Nowadays, there are lots of SEO software and it is important that you are be able to choose for the best software in order to gain the best benefits from it as well. Among the best software that you can choose to employ is the SEO Powersuite. It is among the comprehensive SEO software suite that you can use for the various processes which is relevant with search engine optimization.
Aside from these things, it will also go beyond what SEO can do. When you are handling those repetitive tasks which pertain to search engine optimization, then you can always use this kind of software and make your work faster and easier. You can have the chance of making tasks to be done easily since it is fully automated and will also give you the best technique for search engine marketing. This software will also help you in finding the most effective keyword that you can use in your internet marketing business. It has the ability to perform keyword popularity and competition, and which is already a great help for you. It can even gave you those information which are about the broken links, erroneous displayed graphics and a lot more which is related with search engine optimization. Among its features are the optimization advice, search engine submitter, keyword density analysis, and even the ranking checker. The other type of Free SEO Software is the SEO Powersuite.
This is also among the software which most of the internet marketer would prefer to use. It can help you create those multiple link pages if you wanted to undergo those exchanging links, or if you wanted to submit an article to any submission directories. It has also the feature of analyzing the keyword density of the target keywords of your website. If you are looking for the best software where you can have the best article marketing tasks easier, and then consider SEO Powersuite as the best solution. You can also use the Traffic Travis since it is also a great help in order to monitor the latest rank of your website on the various search engines. This kind of software will also help you in providing you with the historical data analysis that is best used for your site and for the competitor site tracking. However, with all these SEO software, hailed the best software that you best use for your various SEO tasks, and it is the IBP or the Internet Business Promoter.
It is the software which is being considered as the multi-award winning website promoter software, since it has those best features that you can only find in this tool. This will help you in achieving high search engine ranking in the soonest possible time, and this will also give you with its up-to-date data and which will help you to optimize your page more effectively. It will for sure give you the best benefits, since it has those various features which will for sure help you in making a successful search engine optimization.
Word Press Website Stop Working After Adding or updating a Plugin
WordPress Websites are all based on the plugins, you can simply add the functionality of your choice by simply adding a plugin. One of the main reason of the success of wordpress is the functionality of easily adding and removing the plugin.
Website stop working after adding a plugin
If you have added a plugin and your website has stop working then don’t be panic it happens !
Simple follow these simple steps to make your website again working like before
- If your have added a new plugin and you are facing the fatal error go back to the plugin’s page and deactivate the plugin you have recently added
<– Go back to the plugin page and deactivate the plugin you have recently added
After deactivating the plugin your website will working perfectly , delete the plugin due to which this error occurred and add any other plugin
2 If you have added the plugin and you saw the blank white death screen like the screen below
If you saw the white screen with fatal error after activating the new plugin then try to go back to the plugins page by pressing the back button on the browser if it works and you can go back to the plugins page then deactivate the plugin you have recently added and your website will be start working like before.
But if does not work then you have to go to the your C-panel and have to follow the following steps
- Go to the C-Panel of your website
- Click the File Manager
- Go to the Web Root Directory
- Go to wp-content folder
- Go to Plugins folder in wp-content
- Then Delete the last plugin you have added due to which your website stop working and your website will be again working like before
What to do if website stop working after updating the plugins ?
If your website was working fine and after updating the plugin your website shows fatal error and goes to the white death screen or your website start behaving abnormally then it’s due to updating your plugin
- If you have updated a single plugin at a time and you know which plugin you have updated then deactivate that plugin and test your website if it is working fine then delete that plugin and install any other plugin with that functionality if you need it.
- If you have updated all of the plugin at once then you wouldn’t know which plugin is making the problem . Then you should deactivate all the plugins and activate the plugin one by one and test your site after activating the each plugin , when you find the plugin which was creating the error deactivate it , and delete that plugin and keep on testing until you have done with all the plugins
What if you don’t have access to you WordPress admin dashboard after updating your plugins
Again if you have updated the single plugin you will know which plugin you have updated go to your C panel (following the steps given above) and delete the plugin you have updated
If you have updated the multiple plugins then go to the plugins folder from the File Manager in C panel(following the steps given above)
- Rename the plugins folder to error-plugin now all the plugins will be deactivated because WordPress will not recognise this folder
- Create a new Plugin Folder named plugins
- Add plugin one by one in this folder by moving the plugin form (error-plugin) folder to plugin folder
- Test the site after moving each plugin and like this you will activate each plugin one by one and you will find the plugin which was creating error
- Delete that plugin and your website will be again working fine
What If still the Problem lies ?
If still the problem remains then the problem might we with your theme , then switch to any other theme and test if your website works fine with any other theme then the problem lies within your theme
Why this problem occurs ?
This problem usually occurs when plugins conflicts with each other , adding a plugin is like adding some piece of code in your website so some time it dose not match with each other and your website stop working or work abnormally or some time shows the fatal error
When adding a new plugin
When adding a new plugin add those plugins which are compatible with your website don’t install those plugins which are not compatable
There are over 2 million blog posts published everyday. 77% of web users read blogs, 6.7 million people blog on sites like WordPress, and more than 12 million people blog via social networks. And with over 630 million websites and at least 5.02 billion indexed pages on the web (as of November 11, 2016), it’s important that you know the ins and outs of writing an effective blog post with high quality content.
If you want online success, then you need to put your best foot forward with a smart content game plan that includes regular blogging. That being said, it isn’t about how many blog posts you can pump out that’s going to give you stellar brand recognition, maximum authority and higher index rankings, or what is ultimately going to convert your traffic to leads and sales.
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No siree bob – a quantity-focused content strategy is not going to get you the the golden ring – unless, of course, your blog posts are unique, informative and compelling as well as optimized for search engine placement and conversion. The bottom line: A smart content game plan is more than just a numbers game.
Does Your Content Measure Up?
The last thing you want to do is scrimp on “quality” for the sake of pumping out beaucoup blog posts that are void of merit and true value to your readers. Your content directly messages your brand. Therefore, it should represent your brand in the best possible light, otherwise you do your brand, business, and online presence a grave disservice.
“Better Content = More Leads”
Low quality, quantity-focused content, a.k.a., marketing fodder, sends out an overall “low quality vibe ” to your readers, visitors and potential customers. And the truth is that busy people on the web don’t like to read low quality, substandard content, let alone share it on social networks. Google and the other major SEs are also not going to give it any love in the search results – and you can pretty much forget about conversion as well.
The “Blogging Zone” or Not
When it comes to blogging, if you are not feeling it, then by all means, don’t force it – because the end product will not reflect your intended message in the best possible light. Instead, let your thoughts and ideas gestate and “stew in the pot” for a time. Jot down your ideas, take a few notes and go do something else until the fog clears.
Trust me, we all have those days when it feels more like sludge running through our veins than anything resemblling intelligence or creativity. Trust me, I’ve been there and It will be more beneficial to your burgeoning bottom line if you wait it out until you’re officially back in the “blogging zone.”
Publishing – Don’t Rush It
When you are done flushing out what you believe to be an formative and dynamic blog post that’s worth your readers’ time, it’s still a good idea to hold off on immediately publishing it. The reason being that when we are still so engrossed in the creative process, it can be hard at times to see our “creative masterpeice” with an objective eyeball. There may also be ideas or side points that you think about later – and that would make your post even more spectacular if you had waited to include them. Also, a little distance from the creative process of writing helps the ole brain “see” grammar mistakes and phrasing mishaps that you might not catch otherwise (at least that’s how it works for me).
Blogging & On-page SEO
Although SEO is definitely an important element of effective blogging, it should not be your main focus while crafting a compelling blog post. That being said, if you are looking to dominate the index for specific keywords (and who isn’t), then by all means make that part and parcel to your content strategy. Choose specific topics that you can easily insert your important keywords into – in the most natural way possible.
Once you are done flushing out a meaty and compelling post you feel will resonate with your target audience, stop and take a brain break and reset. Then, go back in and add a layer of on-page SEO. The reason for doing this is simple.
Writing is a creative process, whereas, on-page optimization is more like science or a ‘formula’ that you apply to your content when all is said and done. In other words, one is left brain – the other right brain, and both require a different mind set or approach for ‘maximum effectiveness.’
Is Your Blog Post Finished? Is it?
Once you are done creating “relevant and valuable content in order to attract and engage a clearly defined target audience” – and have added the important layer of on-page SEO – the next step is to add the final layer of conversion optimization (call-to-action). The objective of conversion optimization is to “turn website visitors into customers by driving profitable customer action.” And a blog post is basically unfinished until the final layer of call-to-action has been added. The reason why this layer is best added last is to ensure the post has substance and integrity. What you don’t want is a post to read like marketing fodder, which can easily happen if you focus too much on ‘marketing’ while writing it – instead of the topic at hand.
That being said, I often stumble upon decent blog araticles, as far as the information goes, and that are obviously optimized well enough to be found in the search results, but lack any kind of call-to-action. The third layer of the content pie, and what makes a post an effective one, is completey missing. Always give your site vistors something to take action on once they hit your site, such as: a freebie ebook or how to guide, a free consultation, evaluation, online class or free quote, etc.
Many blog posts on the web also lack on-page contact information. Folks, it’s really a mistake to expect site vistors to hunt around your website looking for contact information – because let’s be honest, they won’t take the time to do it. Put important contact phone numbers, email addresses, contact form requests, etc., in plain view, and in multiple places – and definitely on “every page and post” on your site.
Better Blogging Takeaway
Writing an effective blog post is so much easier, and more effective, if you break it down down into 3 steps or layers:
- Step one: Flush out a compelling message with unique, high quality content
- Step two: Next, add a layer of on-page search engine optimization
- Step Three: Last but not least, add a layer of conversion optimization (call-to-ACTION)
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How to Have a High Quality Website Designed
Recently I read a very interesting article about hiring a website design professional titled “So You Think You should Hire a Web Designer – Who You Gonna Call?” The article basically outlined 4 necessary disciplines to accomplish the job, including a web designer, a website implementer, a web developer, and a web SEO expert! And there would also be a need for Social Media Manager and content writer/blogger to complete the list. It was also indicated that the process is similar to “building a house” using an architect, a contractor, an electrician – and no analogy was made for the social media manager or the blogger! I thought, wow, that’s a lot of people just to get a working website designed
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If I was looking to have a website, after reading that article, I would just give it up and go to one of those places that offer a free website, or another one for a couple of dollars per month, or just plain give it up. Can you imagine yourself in a situation like that?
Here you are wanting to have a website for your business – to do business on the internet – and you have to go through an ordeal like that – researching and selecting all those individuals or companies just to get started? The process would not only take a long time, it would also cost a lot of money – and most businesses would think it is a foolish expenditure. Perhaps enough to open another store instead!
At itcreaters we have been designing websites for over a decade – and we have been all those disciplines, described above, on any given website project that we have completed. When you hire us, you hire an architect, a contractor, an electrician and all the rest of it wrapped up together in one package. We also happen to think that is the way it should be!
Our Standard Web Design Process
Let’s go through each phase of our standard WordPress SEO web design process:
Phase One: Analysis
Determine website purpose, goals and target audience. Through an interview with the client, in person or on the phone, we discover what you are trying to accomplish with your website.
Phase Two: Planning
This is where we determine the site map, website structure and what technologies we use. We take the information gathered from phase one to plan the structure of the website, the menu system, the number of pages and who will manage the website once we have completed it.
Phase Three: Design
We concentrate on wireframe model, visual style and usability such as user interface for the best possible user experience and ease of navigating the website.
Phase Four: Content
Here we determine the best copy, images or videos and making sure they are all optimized for search engines and properly placed on the website for the most impact.
Phase Five: Development
At this stage we are well on our way to creating the website using various technologies, HTML, CSS or Customized Content management system as well as a responsive, mobile friendly website.
Phase Six: Testing
We test all the technical features; compatibility with major browsers and making sure everything is functioning according to what was planned and then we ask if the website is fulfilling its purpose.
Phase Seven: Deployment
After we launch the website our job is not quite done. We monitor the site and solicit your input and reviews to give us an opportunity to fix any deficiencies or bugs. And if you want, we can also manage future maintenance and updates for you.
As you can see, web design is a complex process but this is how we think it should be done and our customers agree. If you share our passion for high-quality WordPress SEO web design, get in touch with us so we can get started on your new website!
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A lot of businesses nowadays have come to realize, that in order to stay competitive online, they need a smart content marketing strategy that includes blogging on a regular basis. That being said, many of those same businesses are not yet taking the necessary steps to optimize their blog content efficiently for search engines.
I am a firm believer that “content is king,” and that blog posts should always start with high quality content that is “uniqually valuable” to your readers. However, even the best content on the planet is not going to matter much if no one can find it. You need to optimize your blog content if you want to get found in the search results.
“Better Content = More Leads”
There are two kinds of search engine optimization: On-page SEO and off-page SEO. On-page SEO is the practice of optimizing individual web pages/posts in order to rank higher and increase relevant traffic in search engines. Off-page SEO refers to links, social media and other external signals. For the purpose of this article, we are going to talk about the elements of on-page SEO and break it all down into easily, digestable steps.
Improving your on-page SEO will help you attract more targeted traffic to your site by increasing the organic rank of your content in the SERPs. Basically, on-page SEO helps search engines acertain who you are, what you do, and what your content is about.
Once you are finished writing a uniquely valuable and compelling page of content, the next step is to optimize it. As I stated before, it’s important that you start with a firm foundation of high quality content, as in “the best of the best,” before you embark on tackling the layer of search engine optimization.
“Write for people, then optimize for search engines – always in that order!”
The number one goal of search engines is to deliver Internet searchers the best user-experience possible. Keep that goal in mind when approaching content creation and SEO. Always write for people first, then go back and optimize your content for search engines.
Here are the on-page SEO elements you’ll want to understand and focus on when optimizing your blog posts:
URLs describe a site or page (post) to visitors and search engines. Keeping your URLs relevant, compelling, and accurate is the key to ranking well. If your title/headline includes stop or noise words (and, or, but, of, the, a, etc.) you can leave them out of the URL structure, although it’s not totally necessary. It can sometimes help to make a URL shorter and more readable in some sharing contexts.
There are some text characters, however, that that can be hard to read and also have the potential for breaking certain browsers, crawlers, or proper parsing – and it’s best to leave them out of the URL structure. Here is a quick reference chart explaining which characters are considered “safe” and which characters should be avoided in your URL structure (Chart – courtesy of Perishable Press):
When creating a page URL, make sure it includes your keyword(s) as well as geo-targeting if your target audience is in a specific locale. For example, if you are a real estate agent in Los Angeles, and blogging about “home buyer closing costs,” then you would want to also include “Los Angeles” in the URL structure.
The URL might look something like: www.abcname.com/los-angeles-home-buyers-closing-costs/. If you don’t geo-target the URL, you are basically competing for the term “home buyer closing costs” everywhere on the map instead of just Los Angeles in the search results.
Page Headline or H1 Title
Creating effective page titles or headlines is an essential skill for SEO and blogging. The title is the first thing a searcher sees in the search results. It’s also one of the most important factors for search engines to decide what the topic of your post is. You want to craft compelling post titles that searchers will choose to click over other titles in the search results.
You also want to place the keyword term or phrase that you are targeting in the page title – and as close to the start of the title as possible. Google uses the click-through rate (CTR) to determine how relevant you are for a specific keyword. And a compelling title that gets people to click will help you rank better. For more information on how to create effective headlines or titles, please read: “The Art of Crafting the Ultimate Blog Post Title.”
The title element of a web page is meant to be a concise and accurate description of a page’s content, and is critical to the user experience and search engine optimization. Google typically displays the first 50-60 characters of a meta title.
The meta title is what shows up in the search results and will override the headline or H1 title tag if different. I recommend that you make your headline (<h1> tag) different from the title tag. This creates another opportunity to vary the keyword phrasing of your page and increase its chances of appearing for different search intent.
When creating a meta title, you want to place the search term or phrase that you are targeting in the begining of the title. Example: Buying a Home in Nashville: Obtaining A Mortgage | Peterson Assoc.
Generally, the meta title should either be the same or similar enough to the H1 title or headline of the page, so that when a searcher clicks on the meta title, they see a match to their search in the headline. What you don’t want is a visitor bouncing back to a search page after clicking a result because the page title didn’t match the SERP title.
If someone hits their back button after landing on your page because it doesn’t look like a match to their search, it’s a sign of low quality content in the eyes of Google, which uses “dwell time” to size up the quality of your content. In other words, the time it takes the user to return back to search results.
A meta description is basically a mini-synopsis of what your page is about that is displayed in the search results (SERPs) directly under the meta title. Although meta descriptions don’t necessarily improve your rankings, they are important for gaining user click-through from SERPs.
The average SERP description allows around 155 – 160 characters. You want to stay within that number or your description will get cut off in midstream. Also, if you don’t create a custom meta description, search engines will automatically create one for you, which may be different than how you would choose to advertise your post.
Your readers and and search engines reward fresh content with repeat visits. Adding fresh content on a regular basis by blogging means your site can be crawled more frequently -allowing your new content to become searchable more quickly. Fresh content is also indicative of a more authoritative web site.
When it comes to keyword optimization, you want to optimize the body of your text with targeted keyword phrases in the most natural way possible. I recommend adding the layer of keyword optimization after you are done flushing out a post, so that it doesn’t sound like it was “written for search engines.” No one likes to read that stuff.
Also, keep in mind that SEO is not about stuffing as many different keywords as possible into one page or post. Rather, it’s about having a solid content seo strategy that includes picking topics to write about that are relevant to your target audience – and choosing specific search terms/phrases for each topic that are a “contextual fit” for each topic.
Heading tags are used to structure and organize your content, and help Google grasp the main topics of a longer post. Google might scan your post as well, so why not make that as easy as possible with the use of supportive heading tags. Typically, an H1 tag is reserved for title of the page and only used once.
H2 is for subheadings of that H1, which can be used to organize your content into scannable blocks that are easier to read for Search engines and usability. H3 is typically used for subheadings of H2, however, there are times when I use H3 instead of H2, depending on how the H2 tag looks in regards to visual formatting, as I write on multiple sites. H2 tags on one webite may look like H1 tags, and H3 tags may look like H2 on another, so it all depends.
Image Titles, File Names & Alt Text
Adding eye-catching images to your pages (posts) helps draw readers in past the title as well as visually breaks up blocks of text. Images can also show up in Google’s image search results, so creating a descriptive image file name is important. There is value in having your site and/or brand associated with useful graphics.
The image title and alt text also matter for ranking, so never leave those blank. When users mouse over an image, the title of the image will be displayed, or the file name if no title was created, which can look kind of sloppy and unprofessional.
You need a high quality, related image for your posts – and where it makes sense to have the focus keyword in the alt text. That being said, image alt text is not a place to stuff a bunch of keywords. The alt text should describe what’s on the image and the function of the image on the page to search engines, who can’t read images. It’s also used by screen readers, the browsers used by the visually impaired, letting them know what’s on the image.
Internal & Outbound (External) Linking
Internal linking of relevant pages and posts (related articles) creates an internal “web of content” or “information linking sctructure” that will help boost individual page and post authority as well as overall website authority and rankings. Blogs that post product or service related information can deep link anchor text to product information or purchase pages deep within the web site. This can be very beneficial for ranking on long tail phrases.
External links point at (target) any domain other than the domain the link exists on (source). if another website links to you, this is considered an external link to your site. If you link out to another website, this is also considered an external link. Creating external or outbound links from your content to relevant authority sites and sources, when applicable, adds “credibility” to your content.
According to Search Engine Journal, a study conducted by Reboot (marketing company) shows there’s a positive correlation between a page’s outgoing links and its search rankings. Reboot came to the following conclusion: “Outgoing relevant links to authoritative sites are considered in the algorithms and do have a positive impact on rankings.” It does seem to indicate that linking to higher authority sites helps a page’s SEO, or at least doesn’t hurt it.
Brick & Mortar Address
A brick and mortar physical address informs searchers and search engines that you are a “legitiment” business. I recommend that you include the physical address (not a P.O. box) of your business on every page (post) along with your important contact information including your name, business name, address, phone numbers, email, etc. I call it an “address contact signature” that can be copied and pasted on the bottom of each page (post),
Letting customers know where you are actually located adds credibility to your website or business. Otherwise, you are just a vague concept floating around on the web. There is also some evidence indicating that having a verifiable address on your website can boost your site’s credibility in the eyes of Google, directly impacting your ranking.
Social sharing can help expose your blog content to more people who might not otherwise see it. And as more people read your content, more opportunities for natural links arise, as these readers mention and link to your content on their blogs and websites. Social signals also help rankings by letting search engines know that your content is “worth being shared.”
You want to make sure that your social sharing icons (Facebook, Google+, Twitter, LinkedIn, etc.) are clearly visible on your site, including on pages and posts, and are also easy to navigate. A study by BrightEdge found that prominent social share buttons can increase social sharing by as much as 700%.
On-page SEO Takeaway
Your blog content is competing with thousands of brands accross billions of pages. That is why you need the advantage of on-page SEO. No longer is it enough to be a good writer, you must also have SEO skills to be competitive online. I hope this basic on-page SEO tutorial was helpful, and that you include these on-page SEO elements in future blog posts!
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Although web page speed load time isn’t the most important signal that affects Google rankings (one of over 200 signals that Google uses in determining rank), it does factor in – and can definitely impact the conversion of your traffic, when a few seconds can make a substantial difference. According to Matt Cutts (YouTube video), site speed is a ranking signal, but it doesn’t carry as much weight as the relevance of a page. And currently, fewer than 1% of search queries are affected by the site speed signal. However …..
Load Speed and User Satisfaction
Ranking aside, site load time should be a priority as a slow site decreases user satisfaction. And with increased competition online and a definite decreased attention span of site visitors who basically now “expect” websites they visit to load quickly, it will be more difficult to convert traffic into sales if your page load time lacks speed optimized performance (zoom zoom).
Slow load time can affect a visitor’s decision whether or not to bother clicking on another page or to abandon the site in search of a better user experience elsewhere. Not to mention, a site with a load time of 6 or more seconds is less likely to be “revisited” compared to a site that loads in just 2 seconds.
According to a study by Akamai.com, site performance remains a major factor for keeping visitors coming back to a retail site. “Consumers become impatient when pages take longer than two seconds to load. 47 percent of consumers expect a web page to load in two seconds or less, representing a significant evolution in consumer expectation.”
Here are a few more load time facts and stats to ponder over (source: kissmetrics.com):
- 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
- 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
- 47% of consumers expect a web page to load in 2 seconds or less.
- 64% of mobile users expect a page to load in less than four seconds
- 40% of people abandon a website that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
- If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
When it comes to slow page speed performance, images are a fairly common problem. Larger images on the page should be optimized to reduce their filesize without negatively impacting their visual quality.
According to Google “Images often account for most of the downloaded bytes on a page. As a result, optimizing images can often yield some of the largest performance improvements: the fewer bytes the browser has to download, the less competition there is for the client’s bandwidth and the faster the browser can download and render content on the screen.”
Best-Practice Application of Images & Load Speed
Don’t rely on HTML to resize images. Just because you load that smaller size, doesn’t mean it’s taking up any less room on the server. The browser still has to load the entire image and then resize it accordingly. It is always best to optimize images first, utilizing an image optimizing tool.
There are several free image optimizing tools available on the web. One that I particularly like and use is “Radical Image Optimization Tool” or RIOT – a free image optimizer that will let you to visually adjust compression parameters while keeping minimum file size. It has an easy to use interface to compare the original with the optimized image in real time and instantly see the resulting file size.
Speed Performance “Best Practices”
The following 23 items are considered “best practices,” that can improve the speed performance of your site.
⦁ Minimize HTTP Requests
⦁ Use a Content Delivery Network
⦁ Avoid empty src or href
⦁ Add an Expires or a Cache-Control Header
⦁ Gzip Components
⦁ Put StyleSheets at the Top
⦁ Put Scripts at the Bottom
⦁ Avoid CSS Expressions
⦁ Reduce DNS Lookups
⦁ Avoid Redirects
⦁ Remove Duplicate Scripts
⦁ Configure ETags
⦁ Make AJAX Cacheable
⦁ Use GET for AJAX Requests
⦁ Reduce the Number of DOM Elements
⦁ No 404s
⦁ Reduce Cookie Size
⦁ Use Cookie-Free Domains for Components
⦁ Avoid Filters
⦁ Do Not Scale Images in HTML
⦁ Make favicon.ico Small and Cacheable
Page Speed Test
Google PageSpeed insights and Pingdom Website Speed Test are free speed test tools that provide insight on what you need to do to improve your site’s speed performance. Both tests will score your site from 0 -100 (over 90 is pretty good), tell you why your page is loading slowly, and offer suggestions as to how to improve your site’s load time performance.
Speed Performance Takeaway
If your site’s load time is slow and the conversion of your traffic is not exactly where you want it to be, run a speed test and find out what is necessary to optimize your site’s performance. Your traffic conversion and bottom line, as in revenue, will thank you for it!
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Top 10 SEO Blogs You Should be Reading in 2017
It’s been said before and I’ll say it again: SEO is constantly changing. This past year we saw Panda and Penguin updates, the increased importance of semantic SEO, new features available in AdWords, updates to Google+ and authorship, and much more. One of the best ways to keep up with SEO news is to follow some of the top SEO blogs in the industry. Unfortunately, navigating through all of your choices isn’t always easy.
What you want to look for in a SEO blog is not only that it covers the latest SEO news, but that it also takes that news and analyzes what it means for your company. These topics, in addition to other relevant “how-to” articles, videos, and guides, are what make an SEO blog stand out against the rest
Google’s Official Blog
The Google Blog. This is obviously a blog that never gets old. It’s always updated, it’s always correct, and it’s always something you should be reading. However, this blog is purely for the latest news from Google. You won’t find them giving tips on subjects you want to learn more about. For that, you have to read the others.
The Big Four
Search Engine Land. Arguably the most popular SEO blog around, this one seems to have it all. It is always the first to break news, and you’ll find that they have several articles on one subject, so all of your questions can be answered right on this blog. You’ll find that most of the writers are the same each day, but the topics definitely have good variety.
Search Engine Watch. This is also one of the main blogs out there on the web for SEO. This is probably one of my favorite sites to navigate and one of my favorite designs. While Search Engine Land is typically the first to break news and get it out there, Search Engine Watch still covers the news and always seems to publish just a little bit more frequently and add just a little bit more information. In other words, reading both is beneficial.
Search Engine Journal. This blog thrives on guest contributors, so you’re always getting different topics and different voices. It still covers news like the other two main websites, but this one seems to have a little bit more fun with videos, great comments, and some of the most detailed content around. Note: I’m the Editor at Large of this site but I still think it should be on the list!
Moz. Moz has been in the SEO game since 2004, publishing some of the best guides available for beginners. They also publish quite a bit of advanced material and keep things very detailed, so just about any small business can benefit. They don’t report SEO news quite as much as the others, but they delve into popular topics frequently.
The Blogs Not to Miss
KISSmetrics. This is a cool blog because it puts a focus on data and metrics and is incredibly thorough. Although they do cover other subjects besides just SEO, they publish frequently enough that there is almost always a few articles each week that can help your SEO efforts. If you’re looking for content that is detailed and covers every angle of a topic, this is your blog.
HigherVisibility. This is one of those SEO blogs that focuses quite a bit on the “what it means to you” aspects of everything SEO. It doesn’t just tell you the news and what it might mean, but it actually gives you steps and tools to put something in place to take action on your website. In other words, it’s one of the best out there if you’re really looking for useful advice about improving your SEO.
SEMRush. SEMRush is a company that does more than just blog (they offer one of the best SEO site audit tools on the market), so they really know their stuff. You’ll see guest authors on this blog occasionally and it’s always updated with the latest information. Like HigherVisibility, there is a lot of advice found here that you can really take and put into practice.
Content Marketing Institute. This blog is only getting better because it puts a focus on content. Although SEO is again, like KISSmetrics, only a part of their blog, it offers great information and advice that you can easily apply to better SEO practices. Now that content is so crucial for SEO success, this blog will be one not to miss.
HubSpot. The greatest thing about this blog is the way it’s written. The articles have a conversational tone and have done a good job “humanizing” the content to make it easy to understand. The Marketing Blog is where you’re going to find your SEO advice, but HubSpot also has blogs covering other topics (sales, academy, web design, etc.) that I recommend checking out.
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